This topic has huge educational implications. Volition is at the heart of motivation and curiosity. If education leadership can acquire keys and insights gained from restaurant psychology, volition psychology, interior design, and even advertising, nations may see an explosion of educational progress in individual students. Imagine students coming to class curious and excited to learn. Imagine impacts on school design, classroom organization and decor, seating design, interactive menus that attract the eye, etc.
Curiosity, drive, and interest are still mysteries.